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In this situation, the client will gravitate to the choice of the price, either in the direction of the companies that he knows and who have already bought. On the other hand if you look at the cause of this situation, then you do not know how your product differs from competitors' products. You do not know its advantages, which allow you, stand out for its target audience, and check out from the crowd of competitors. When you do not have your unique selling proposition for the client your company is the same as hundreds of others. 8. You have no established system to attract customers through recommendations and partners One of the most powerful sources of attracting new customers – is the recommendation of your existing customers and partners. Very often, companies do not pay at all or very limited attention the channel. Largely because I do not understand how to work with him.
Although this channel can result in up to 25% of new customers. This is due to a product that you offer. Selling services and services work best recommendations, and even better advice acquaintances. Also on this principle, based advertisements that sell tennis juice, detergent, actresses, actors and coffee. 9. You do not develop your Most of your Sales managers can not sell. They simply do not have sales skills. They do not know how to do it.
And lead the process only under the assumptions and on a whim. And if you do not invest in training and development of your , you lose more money than they could earn. In fact, sales skills tends to stagnate and need to be trained periodically. 10. Are you struggling with crises, but does not eliminate their causes One of the key mistakes that you make in your work is that you often wrestle with the crises that arise in your business. For even more details, read what robert c. robbins says on the issue. However, do not eliminate the reasons for which these crises arise. As a result, you get recurring problems of the same type that are being sucked out of you all the juices.
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